Dr Samantha Bailey, who has worked in family planning, as a GP and in cardiology research, looked into online medicine and found it was “huge” overseas. But in New Zealand, few patients were able to access doctors from their couch. She thought: “I have to do this”. It seemed so evident at the time but what followed was a two-year “uphill battle” navigating the legal and technological requirements to set up the business. Read more here .